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The identity construction of the ICARUS PROJECT company stems from the desire to build a communication based on mythological narratives revisited in a hip-hop key also according to futuristic and utopian perspectives.

The project was set up according to a typographic directive, with the structuring of a customized font; in parallel the modeling of a distinctive element, i.e. the representation of a particular Icarus, a mythological character often mentioned in Hellenic literature.

In a more specific way, within the "dinner shows" organized by ICARUS PROJECT, a set-up was designed that would bring back elements developed within the communication through the use of video-projectors.


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