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The re-branding of EUPHORIA EVENTS ROMA was structured according to two key guidelines: the type of environment it offers and its birthplace, respectively a Hip-Hop context and the city of Rome. The construction of its identity is based on their coexistence while always maintaining an elegant and clean tone, characteristics that reflect the essence of the events. Therefore the choice of a stick character, slightly spaced out to emphasize the reading of the naming, and an evocative pictogram that can be incorporated or not within it; the latter functional to social communication as a reference of the profiles belonging to EUPHORIA EVENTS ROMA which also bear the same hip-hop / historical - cultural identity.


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